Which came first? the keywords or pages?
We all know the philosophical debate about the chicken and the egg and which one has to exist first. The same existential debate rages around keywords and site creation. Which should truly come first and which one should drive the other. I would argue that it realistically both along with some business and common sense mixed in.
To start always look at keywords and what people are actually looking for. Do this broadly and even look at more specific variants to see if there are good trends and potential searchers. Use this validation to help support your website strategy and content creation. I am not suggesting stuffing keywords into a page or creating a dedicated page for each variant. Instead use this broad keyword research to see who is ranking and learn from them. Use those keywords to come up with ideas around content and how a user may interact with your website.
Once you have something built you can take a deeper dive into search keywords. This time focus on specific long-tail keywords that almost describe your service and pages. Even if they don’t show any volume these kinds of keywords will be your earliest indicators that your website is working organically.
Finally begin tracking a good mix of broad and hyper specific keywords. These keyword rankings will also help validate the content you created is what searchers are actually looking for. They can also show what pages need more attention and potentially need have the content re-done.
To start always look at keywords and what people are actually looking for. Do this broadly and even look at more specific variants to see if there are good trends and potential searchers. Use this validation to help support your website strategy and content creation. I am not suggesting stuffing keywords into a page or creating a dedicated page for each variant. Instead use this broad keyword research to see who is ranking and learn from them. Use those keywords to come up with ideas around content and how a user may interact with your website.
Once you have something built you can take a deeper dive into search keywords. This time focus on specific long-tail keywords that almost describe your service and pages. Even if they don’t show any volume these kinds of keywords will be your earliest indicators that your website is working organically.
Finally begin tracking a good mix of broad and hyper specific keywords. These keyword rankings will also help validate the content you created is what searchers are actually looking for. They can also show what pages need more attention and potentially need have the content re-done.
